Hiii,

It’s been a minute.

And if you’ve been wondering why the usual Lizzy emails haven’t been showing up in your inbox lately... thenn... thank you for noticing? 🤷‍♀️😅

For the past few years, even if I wasn't sending 'live' emails, you'd still get Lizzy's Monday Musings and Lizzy's Thursday Thoughts on autopilot.

But I turned those off earlier this year.

Why?

Because even though they were still good... they didn’t feel right anymore.

2025 hits different.

Like… big transitional energy.

It’s felt like the weirdest year I’ve seen in the online business space since I joined back in 2013.

Not bad necessarily. Just... odd.

Disorienting. In-between-y.

Everyone I spoke to at ATOMICON (affiliate link) last week said some version of “I don’t know what’s happening this year, but it’s different."

Same.

I’ve been sitting with a lot the past few months.

Not in a “deep in my feelings under a duvet” kind of way.

More like… poking at the edges of “what’s next?” with a big curious stick.

I’ve been asking questions like:

• What do I actually want my business to be about now?
• What do I want to keep doing vs let go of?
• What’s the point of all this?

And:

• What do I want to sell next?
• What kind of support/offers feel right for this strange new era?

Some days I’m like “oooh THIS is the thing!” and then I build it to 70%… and stop. Because it’s not quite it after all.

You might've seen Lizzy's Sneak a Peek Week?

That was meant to lead into a brand-new offer called Doc & Roll.

Except… I didn’t launch it. 🙃

(I did enjoy Lizzy's Week though. That part was fun).

End of last month I sold Clicks Don't Lie: Bundle Boosters.

Doing those has been an absolute highlight this month.

I've absolutely loved leaning into all the Clicks Don't Lie stuff.

It's this perfect fusion of data, marketing and AI nerdery.

I’ve also been quietly testing a few more niche, AI-fuelled brain-hybrid offers behind the scenes… and those are hella fun.

And then I'm working on two massive projects that are trundling along nicely:

1. Lizzy’s Summer Party Free Bundle (coming next month!)

2. Repeat Repeat Results Showcase (August - wanna sponsor?)

So yeah... I haven’t been quiet because nothing’s happening.

I’ve been quiet because so much has been happening.

Just not in a neatly tied-up, ready-to-launch kind of way.

Truthfully, I don’t know where the industry will land. I don’t fully know where I’m going to land either.

But what I do know?

We’re moving into an era where selling ideas isn’t enough anymore.

What matters now:

✨ Human connection

✨ Implementation of ideas (not the ideas themselves)

And that’s the stuff I’m building toward.

So this is me popping back in to say:

Hi.

I’m still here.

I’m still in it.

And I’m working on things - some big, some small, some that will never see the light of day, and some that will.

If you’re feeling like this year is strange and transitional and you’re not quite sure what shape your business wants to be anymore…

You’re not alone.

Let’s figure it out together. Slowly, kindly, weirdly.

Lizzy
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