The convos in the online business space right now go something like this: 2026 is weird. Blah blah. Selling is different/harder now. Blah blah. Trust recession. Blah blah. Personal brand. Blah blah. [Strategy] is dead. Blah blah. Okay cool - so what do we do about it? I've been in the online business space for 13 years (😱). I've worked with 1,000s of clients. And whilst I don't have all the answers right now (soz!), I do have a certain, unique vantage point. 🧐 And as I look back over my...
5 months ago • 1 min read
Hiii, Last month I announced Fresh Fridays 🍋 where I would be selling a 'fresh' offer for 24 hours only every Friday in March and April. After 2 offers (and a tech glitch week 🙈), I've decided to cancel the rest of Fresh Fridays. I did it. I tried it. I saw what happened. (and it just wasn't working for me - in terms of results or workflow). I'm inviting you to a free mini debrief about my thinking/hope around trying them in the first place, and why I've decided to stop doing them. 📅 Friday,...
6 months ago • 1 min read
Hiii! Doing a new thing this year... Lizzy's Big Black Friday Roundup 🎉 It features almost 100 special Black Friday offers from my clients and students. 👀 To sweeten the deal, if you purchase something from the roundup I'll gift you $10 Lizzy Credit to spend on (nearly) anything I sell for the next 3 months! 💸 (The form to claim your Lizzy Credit is on the roundup page). Happy browsing + shopping! 🛍️ Lizzyx P.S. My Black Friday offer is The Everything Offer®. It ends Monday, 1st December....
11 months ago • 1 min read
Hello there! Last week I ran a ‘Get It Done' Week for my (recently upgraded) Tripwire Toolkit for the first time in over a year! I made an offer to all my students that I’d promote a tripwire that they set up as a result of what I teach in the course. The catch? They had to get it ready in 7 days. It gives me great pride to present the mighty 100+ people who rose to the challenge! 💪 Including:(These folks are paid Featured Placements). Jerry Potter, Done By Lunch Entrepreneurs 👉 Sign up here...
11 months ago • 2 min read
Pre.S. This email contains affiliate links. Hiii, Okay, so on 22nd June 2025 I sent an email to my list.... And then on 4th August I received $16,756.25 in affiliate commission, as a fairly direct result of that one email. 🤯🙌 I spill all the juicy deets at Liz Wilcox's upcoming Sales Email Summit. 🎉 The premise: A bunch of your online business faves are sharing real and recent sales emails that worked - giving you a juicy BTS walkthrough. All audio. All like 10 mins each. Snippy snappy. Bish...
about 1 year ago • 1 min read
Hiii, It’s been a minute. And if you’ve been wondering why the usual Lizzy emails haven’t been showing up in your inbox lately... thenn... thank you for noticing? 🤷♀️😅 For the past few years, even if I wasn't sending 'live' emails, you'd still get Lizzy's Monday Musings and Lizzy's Thursday Thoughts on autopilot. But I turned those off earlier this year. Why? Because even though they were still good... they didn’t feel right anymore. 2025 hits different. Like… big transitional energy. It’s...
over 1 year ago • 2 min read
Hiiii, You know that annoying feeling when you know your offer is good... but it just kind of... sits there? No clicks, no sign-ups, no excited “omg, I need this” DMs. I’ve been there too. And it turns out it’s not about being louder, flashier, or having a 47-part sales funnel. It’s about how your offer feels at the exact moment someone sees it. Over the past 18 months I tracked 550,966 real clicks across hundreds of digital products and what I found was... surprising! 👀 It turns out there...
over 1 year ago • 1 min read
Hiii, A few months ago I did my first free training in over 2 years. 8 Fun Strategies to Pull Customers Deeper Into Your World in 2025 It was SO MUCH FUN! 🥳 60+ minutes of sharing creative, human-centred strategies to pull customers deeper into your world in 2025, while focusing on trust, connection, and a whole lot of FUN… even in an AI-dominated world. 💡 I was blown away by the energy and engagement!🔥 When I asked "Which of these strategies are you most excited to experiment with in 2025?"...
over 1 year ago • 1 min read
Hello there! Following Lizzy's $9 Party bundle, I hosted a Small But Mighty $9 Offers Get It Done Week last week. I challenged my students, with my team and I's support, to plan and launch a new $9(ish) offer in just a week. It gives me great pride to present the 50+ students who rose to the challenge! 💪 Just to highlight some of our Lizzy's $9 Party sponsors' offers: "The Masterclass" Masterclassfrom AlisonReeves.co Struggling to turn free trainings into same-day sales? The Masterclass...
over 1 year ago • 2 min read